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March 13th, 2015

InternetSocialNetworkingandReputationManagement_Mar13_ACracking the unspoken code to social media business superstardom can be mindboggling. Even if you have the time to dedicate several hours a week to social media, you may still be baffled at where and how to focus your efforts. Look no further, there are some fundamental solutions that can blast your social media marketing to new heights. Here are a few key methods for ensuring social media success for your business.

Why social media is a must for marketing your small and medium business Social media is at the forefront of the “soft sell” revolution. In fact, social media advertising can sometimes be such a soft sell that, when you’re on the receiving end, you may not even know you’re being sold anything in the first place. For example, you may have a friend who posts fun articles from their blog or pictures of their artwork (that they actually make a profit from) on Facebook. You may enjoy their content so much that you decide to share it and pass it along to friends and family. Know what you just did? You just became a marketer for their business. That simple share may just have garnered them a new customer and more profits.

This is why it’s an absolute must to carve out your piece of the pie in social media. You’ll grow your fanbase, and potentially create a following of loyal supporters who are happy to market your business - some of whom won’t even be aware they’re doing it. Here are a couple of tips on how to grow your social media audience.

Publish content

Every piece of content you publish is an advertisement for your business, regardless of whether you’re directly selling a product or sharing fun information. Not only that, but if you publish valuable content often, your readers will know you’re a reliable go-to source for information on your topic. That leads to a good reputation, people spreading the word about you and, consequently, referrals. You’ll grow your fanbase and online presence simultaneously.

Be human, be genuine

Trust is key. To become a player in social media, your audience needs to trust you. And if you want long term success in social media, that trust needs to be genuine. People can smell a faker, even over the Internet.

So be human and genuine with your customer interaction and published content on social media. If you do, you’ll develop a fan base that truly loves you and will be spread the word about your business without being prompted.

Think about it, how many times have you recommended a business that you love to one of your friends or family? When you did this, you didn’t believe you were marketing someone’s brand, but helping your friend or family member out. You wouldn’t have done this if you didn’t trust this business or believe their product or solution to be genuine.

Give back

To take the point above a step further, why not do a community service project in your local city or town? This gives you an opportunity to document the experience on social media. As mentioned above, this content is free advertising. And if you do something that is unique and genuinely helps your community, people are likely going to share it - growing your fan base in the process. In the end not only do you win, but also your fans and community.

Want more social media tips to help you garner an outstanding online reputation? Get in touch and see how we can assist.

Published with permission from TechAdvisory.org. Source.

March 12th, 2015

BusinessIntelligence_Mar10_AIn today’s fast-paced business environment, companies need to adapt to stay in the game. Interpreting and utilizing data has become more important than ever, and small business owners are turning to business intelligence (BI) to gain an edge over their competitors. BI systems were once very expensive. Nowadays however, advancements in technology have pushed prices down, and small businesses are taking advantage of BI’s many benefits.

What is business intelligence?

As a business owner, you may have come across business intelligence at some point in your research for efficient business tools. Business intelligence is a term that sounds intimidating, but it’s actually really easy to understand.

BI is a set of tools and techniques that transform raw data into information that companies can actually use for business purposes. You can use BI tools to collect data from internal systems and external sources. That data can then be analyzed and compiled into text or visual reports for corporate leaders, assisting them in making important business decisions.

Benefits of BI for small businesses

When it comes to analyzing data, business intelligence is a cut above other methods like simply pulling data from Excel spreadsheets. Businesses can use BI for many purposes. Here are some benefits.
  • Boost sales - Business intelligence tools can create and analyze data to improve sales. You can send an email to your clients, inserting a link to your website, then monitor their behavior with an analytical tool to subsequently target your emails more successfully. You can also use BI for sales forecasting and to decide on the best method to reach your sales target.
  • Identifying opportunities - BI tools allow you to assess your company’s capabilities and compare your strengths and weaknesses to your competitors. You can also identify market trends in order to respond quickly to change.
  • Better customer service - Customers are the lifeblood of any small business, and you should take customer service seriously. There are BI software programs that collect post-service customer feedback. Your customer service team is informed when they receive low feedback scores, so they can follow up and resolve any issues.

Implementation

After you’ve researched the benefits of BI to your business, the next step is to implement it in your company. The first thing to clarify is your need for business intelligence. Do you want to improve your sales? Are you looking for new customers? It’s important to be clear on this, so that you can choose a BI tool that will provide the best solutions to your problems. Once your objective is clear, it’s time to determine what resources you already have to get the job done. In some cases, your existing tools may be sufficient.

There are lots of BI options to choose from, and you should pick the one that best suits your needs. Want to know how to adapt business intelligence to your company? Give us a call and see how we can help.

Published with permission from TechAdvisory.org. Source.

March 11th, 2015

MobileGeneral_Mar06_AIt’s clear that mobile payment platforms represent the future direction of the industry - allowing consumers to break free of traditional cash or card payment methods, and settle bills in ways that are convenient to them. The explosion of mobile payment options and their increased ease of use mean that there has never been a better time for businesses to get on board. And now Google’s shaken things up a bit further, with the announcement of its new Android Pay platform. Here’s what you need to know.

When Google launches Android Pay, it will act as more than just another app like Apple Pay, or Google’s existing Wallet app (which will continue to be in use, and will be powered by Android Pay). This means it will be useful to developers and retailers looking to allow users to make payments for products and services from right within their apps on Android devices.

Apple technology already enables iPhone users to buy goods in real-life stores using near-field communication (NFC), and Google’s Android Pay system will do the same. A similar technology to Apple's is Google’s local storage of bank card information, which takes away the need for you to have a phone signal to make payments. There are also benefits to security - another feature that Android Pay will adopt from its rival is the use of one-time, automatically generated credit card numbers for each transaction. This helps to fight fraud because even if the retailer you shop with subsequently suffers a data breach, any card numbers the fraudsters get hold off would have expired already.

Google ultimately hopes that its Android Pay system will also include support for fingerprint scanning and other security features, further boosting the peace of mind you can have while using it to shop and settle up.

Competition is beefing up in the mobile payment platform arena. While Google Wallet failed to gain much traction when it first launched in 2011 - it was considered by many to be ahead of its time - the recent growth of Apple Pay appears to have revived hope in the Google alternative. What’s more, Samsung recently debuted Samsung Pay, which is big on payment security and will come as default on the latest models of the Galaxy and Edge range of devices. The Samsung system has the potential to quickly achieve far greater reach since, while Apple Pay only works where retailers already have NFC installed, Samsung recently acquired the firm LoopPay, and as a result Samsung Pay will also support the use of conventional magnetic credit card readers.

And even PayPal is moving in on mobile payment territory. Though the company has for some time had its own apps that make it easy to send cash to friends or suppliers, or to make purchases at participating retailers, PayPal is still better known for its web-based payments system. However, PayPal recently acquired Paydiant, a startup due to launch later in 2015 with a competitor to all the other mobile payment platforms, known as CurrentC. It could prove stiff competition indeed, since it’s backed by retailers like Wal-Mart and 7-Eleven.

Don’t be fooled into thinking that your business can ignore the rapid growth of mobile payments. To find out how to leverage them to your benefit, get in touch with us today.


Published with permission from TechAdvisory.org. Source.

March 11th, 2015

BusinessValue_11Mar_ABusiness owners increasingly realize the importance of adopting IT systems that are efficient, flexible, and cost-effective. But as customers’ expectations rise, their IT becomes far too complex and demanding for businesses to manage alone. This is why many businesses opt to contract a Managed Services Provider (MSP) to look after their IT needs. This is an ideal way to stay updated with the latest tech, get expert advice and reduce your own stress, while also freeing up time. So if your business is struggling with IT issues, then perhaps this is a sign that you need to hire an MSP.

MSPs defined

Managed Services Providers boast a range of capabilities. They create IT options and provide solutions to facilitate businesses in their everyday activities. Simply put, a Managed Services Provider is your IT department, and they are experts at what they do. MSPs perform IT-related tasks to your exacting requirements, whether it’s installing software, virtualizing data, or other complex duties. Best of all, because they are taking care of your IT systems, you have more free time to focus on your business.

Selecting the best MSP

You can only achieve optimum IT results by selecting the right Managed Services Provider - preferably one that can demonstrate competency and consistency. Here are some criteria to keep in mind when choosing an MSP.
  • Depth of skills and experience - Any Managed Services Provider should, at the very least, have skills that go beyond basic software installation, maintenance and upgrades. Your business will likely need some advanced IT functions, such as database management, virtualization, cloud technology, security, and cross-platform integration. An MSP should have strong expertise in these models in order to meet the expectations and needs of your company.
  • Consistent global service - In addition to the services provided, MSPs should have global service capabilities. These include the ability to manage IT systems in multiple countries, local language support for foreign subsidiaries, and IT implementation in new locations. Businesses can expand globally with an MSP’s global service offering.
  • Broad range of services - The IT needs of businesses are continually changing, and MSPs tend to provide a suite of managed services to respond to these changes. This could mean anything from updates to software, security patches, antivirus and firewall protection, or even new compliance measures. Make sure that such services can be delivered without additional costs.
  • Financial stability and reputation - A Managed Services Provider’s length of time in the market doesn’t guarantee their longevity. Do your research into a potential MSP’s annual reports and financial statements. Also ask the MSP to provide evidence of their reputation by way of customer references and testimonials.
Choosing the right Managed Services Provider is a very important step that will impact on your business’s performance and success. If you want to learn how MSPs can support your business, contact us today.
Published with permission from TechAdvisory.org. Source.

March 9th, 2015

BusinessContinuity_Mar09_AYou’ve been putting that business continuity plan off for months now, but you’ve finally decided to go through with it. You start by talking to members of your staff, partners and service providers. And it doesn’t take long to see that everyone has a different opinion about what to recover first when disaster strikes. The head of your IT department demands your servers are top priority, while your Vice President argues that without network security being reestablished pronto, your business is left vulnerable to even further damage. Who’s right? It may be difficult to decide. That’s why we’ve compiled these fundamental ideas to consider when drafting your business continuity plan.

Speak to many members of your organization

And not just your IT department - which may sound like a bit of an oxymoron coming from an IT provider’s blog. However, the reason behind this is simple. Suppose you have an IT staff member called Jane, who is responsible for a series of applications that automate your e-commerce system. If you call a business continuity meeting concerning to identify assets to prioritize during a disaster, what do you think Jane will say? She’ll likely point to her group of applications, since to her this is what she prioritizes and spends her days on. And it’s not just Jane; each staff member will probably voice that their particular job (whether that’s security, server maintenance or something entirely different) needs to be prioritized. It’s human nature to think of your responsibility and role first. We all do it.

The key is to get more than one opinion. It’s not a bad idea to start with the leaders of your company, and then work your way down. Leaders generally think in a broader sense about your organization as a whole, rather than one particular facet of it.

Consider where your business is going

When developing your business continuity plan, it’s easy to fall into the trap of thinking about your business as it is today. While you’ll draft your plan in the present, it needs to be created with the future in mind. For example, if you’re considering joining the Cloud or virtualizing your servers in the next year or so, how is this going to impact your plan? It’s smart to think of this sooner rather than later, as it could cause a major shift in your priorities. If you start deploying your business continuity plan but then have to switch gears further down the line, it’ll likely cost your company a lot of money.

Examine the interdependency of your business

Remember to connect the dots between your IT department and business processes. For instance, if your email system can’t run without the use of a particular IT application, it will do no good for you to have your email system as a priority 1 issue and that IT application as a priority 3. In this scenario, the IT application would need the same priority as the email system - if not higher, or else your email system will simply not work.

The point is to map out the interdepencies of your business processes and IT, so that you know what depends on what. That way you’re not left in a pickle when disaster strikes.

Need help getting started with your business continuity plan? Contact us today to learn how we can help.

Published with permission from TechAdvisory.org. Source.

March 6th, 2015

Android 164 AThe dream that robots would be an ordinary part of the future was once merely science fiction and cinema - indeed only movies such as Short Circuit or Wall-E, showed us a future where we interact with metallic beings casually. But recently, this vision has become a lot closer to reality. Very soon, you’ll likely be able to pair your Android tablet with a robot. Sound interesting?

What is a telepresence robot?

A telepresence robot is a remote controlled mechanism that acts as a robot when you can’t physically be somewhere in person. It uses a video enabled device that allows you to see and be seen, giving you a physical presence while you’re somewhere else in the world.

The telepresence robot that pairs with Android is not the first of its kind on the market. Both iRobot and Double Robotics have wheeled versions that were released in the past few years. The latter pairs with the iPad and navigates its environment using a segway.

What’s the deal with the Android version?

The Android tablet version that couples with the telepresence robot is called Origibot and is currently being crowdfunded on Indiegogo. Yes, that means there is a chance it may not see the light of day but, after raising 30% of its $18,000 goal in just three days (and with another 38 to go), people are clearly excited about the tech behind it.

The Origibot is roughly 29.5 inches high, made from both aluminum and stainless steel. It has wheels so that it can move around. And it comes with an optional arm and gripper. According to its creators, the Origibot can fill your pet’s bowl with water, carry drinks, water your plants and even bring Grandma her meds!

From a business perspective, an Origibot can take your place at the office if you’re a telecommuter. Then you’ll literally have a physical presence for meetings while you’re at home on your sofa or taking care of another matter.

How does it work?

Simply attach your Android tablet to the Origibot. Your tablet then connects with another Internet-enabled device that you control, through the company’s secure Cloud service.

Your connected device acts as a remote control for the Origibot, while the tablet allows you to see and hear what is happening in the space your Origibot occupies.

The advantages of Origibot

There are other telepresence robot options available. But what makes Origibot different is its price. If you pledge in advance on Indiegogo, you can get an Origibot from anywhere between $329 and $599. Once it hits retail, that price is projected to rise to $499-$899.

Compared to its competitors, this is extremely affordable - iRobot and Double Robotics both cost over $2,000.

The other difference is its size. The metal bar of the Origibot’s body is just a few inches in diameter and the wheeled base is 12.5 by 14 inches. This will make it easy to get through narrow places or maneuver around people. Perfect for serving drinks at that cocktail party you’re out of town for.

Want to learn more about the possibilities of the Android tablet? Contact us today.

Published with permission from TechAdvisory.org. Source.

March 4th, 2015

Sec A 164Most of us know we should make our passwords more difficult (sorry, folks, “1234” or "qwerty" just doesn’t cut it) and use an up-to-date version of antivirus software. But all too often, we opt for an easy life - use familiar passwords and put upgrades on the back burner. But security can be simpler than you think so here are a few not-so obvious tips that will make your online experience a whole lot safer. Here are three to keep in mind.

Embrace two-factor authentication

Also known as two-step verification, most of us have likely dealt with this at one time or another. When you’re logging onto your bank’s website or your email account from a different computer than you normally use, you’re sometimes prompted for a one-time password - sent to you via text message, email or via some other method.

Nowadays, many sites such as Facebook, Dropbox and Twitter also give you the option to use two-factor authentication each time you log in. So if you’re looking for an easy way to up your security, it can give you that extra protection without slowing you down too much.

Update browsers and devices

Did you know that dated versions of browsers, operating systems and even other software packages can create an easy entry point for hackers? Often, new updates are created specifically to fix security holes. And hackers are ever aware that people can be lazy - saving that update for another day that never seems to come. They’ll often try to take advantage of this, searching for outdated devices to infiltrate while their victims watch Youtube on last year’s version of Firefox.

Yes, installing an update might take 15 minutes of your time. But it can pay dividends in preventing a security breach that could cost you or your business thousands.

Use HTTPs

When was the last time you typed those letters into a browser? Probably not this decade. It’s no wonder most people are unaware of this tip. So for those who are oblivious, https is the secure version of http - hypertext transfer protocol. Believe it or not, that last “s” actually adds an extra layer of protection. It encrypts information sent, both ways, between a website’s server and you.

You’re probably thinking, adding that last “s” to http (or even typing in http in general) is a complete pain in the rear. So to make this easier you can actually install a program like “HTTPS Everywhere” that’ll automatically switch an http into an https for you. Currently “HTTPS Everywhere” is available for Firefox, Chrome and Opera.

Looking for more tips to boost your internet security? Get in touch to find out how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Security
March 3rd, 2015

Productivity_Mar3_AHow much time in your organization is spent reading, sending and replying to emails? Chances are, the answer is “too much”. It’s a modern day epidemic - we all spend far too much time in our inboxes, and we rely on email too much to keep us in check and on task. But even before you get to the body of the email itself, by focusing on writing concise and consistently structured email subject lines, you can make life easier and more productive for both you and your recipient. Foster a culture of email subject discipline in your company and you’ll see the results in improved productivity and efficiency - here are three tips to get you started.

Specific subjects spell success

If someone sends you an email that’s headed simply with the word “report”, how are you meant to know what they want from you? Do they need you to write a new report, proofread one they’ve already written, or print a report for them? You inevitably start reading the email without the first idea of what it is you’re being asked to do.

In an ideal situation, when you receive a new email you want to know in an instant - just from the subject line - what the message is about. And that is something you should make possible for recipients of your own emails too. So structure your subject line using keywords - for instance, change that “Report” to “Sales Report for February 2015”. Better still, give your colleague all they need to know at a glance - “Draft Sales Report for February 2015 by Monday, 1pm” - so that the body of the message is preserved for you to get down to details as succinctly as possible.

Use prefixes and suffixes

Another simple way to help your recipient understand at a glance what you need from them - and to make it easier for them to categorize their incoming emails, too - is to specify right in the subject line what type of message it is that you are sending them. Emails come in all shapes and sizes, and by placing a prefix before or a suffix after your main subject line, you’ll get quicker results.

For instance, if your email needs a definitive response from the recipient, start it with “ACTION:” followed by the subject. An example would be “ACTION: Draft Sales Report for February 2015 by Monday, 1pm”. If, on the other hand, you are simply dropping your colleagues a quick notification that the printer is out of order, you can use one or both of “FYI” (for your information) and “NRN” (no reply needed). For example: “FYI: Printer out of order until further notice” or “NRN: Printer out of order until further notice.”

You can take this one stop further. If you can get your entire message across in the subject line alone, then that’s exactly what you should aim to do. That way, your colleague can read the subject line, add the task to their to-do list and delete it straight out of their inbox. To quickly signal that there’s nothing in the email body, you can suffix your subject line with “EOM” (end of message) - for example, “FYI: Printer out of order until further notice. EOM”.

Keep it consistent

These tricks will only help you beat a never-ending inbox if they’re adopted and applied consistently across your organization. Make them a part of your company’s basic IT training, and encourage your staff to use them in their own work and to pull up others who fall back into bad habits. They may be skeptical at first, but they’ll soon jump on the bandwagon once they start to realize how much less time they spend managing their email account!

Think too about introducing standardized formats for subjects of emails you and your teams send on a recurring basis. For example, if you regularly send reports around for review, prefix your subject line with “Report for Review:”, followed by the topic of the report. Or if your employees send you a weekly update on their workstreams, have them title it “Weekly Update:” followed by the date. That way, you can set up filters in your inbox and have those emails smartly stored in one place, ready for you to look through when the time is right, rather than clogging up your inbox and making it look like you have more urgent tasks to complete than you actually do.

Want to learn how to use email systems efficiently to boost your firm’s productivity? Chat to us today about the innovative email solutions we can provide.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
March 2nd, 2015

Trouble aheadBusinesses are exposed to disasters all the time, including IT system failures, power outages, or even natural disasters. These causes will cripple your business unless you have a business continuity plan (BCP) ready. A good BCP allows your business to continue on running everyday operations seamlessly. It makes sure that you can service your customers in a satisfactory manner, even when you’re facing technical issues. Therefore it’s very important to come up with a continuity plan, if you don’t already have one.

Relevant factors such as your business’s resources, location, suppliers, customers, and employees must be carefully analyzed before a business continuity plan can be formed. It is also necessary to test the plan and check whether it’s working or not. Here are some proven methods to test your continuity plan’s efficiency.

Review the BCP

You have a business continuity plan ready with all the necessary information, contingency locations, personnel, contacts and service companies. The question is can you really pull it off? Have the plan reviewed regularly, or at least quarterly. Gather a team of individuals, heads of departments and managers to discuss the plan. Focus on the business continuity plan’s feasibility and pinpoint any areas where it might be strengthened.

Determine time and duration to test the plan

You should decide how often you test your business continuity plan, and for how long. Even if you have a solid plan in place, it’s still wise to review it again after a few months. Come up with a schedule for testing the plan and share it with employees. Testing time may take anywhere from one day to two weeks. However it can also take as little as three hours to determine the effectiveness of the plan by monitoring employees’ responses and decision-making abilities, based on the guidelines of the business continuity plan.

Outline objectives to employees

Most business continuity plans fail because they have never been properly relayed to employees. Emphasizing the plan’s importance to your business and demonstrating it to employees is crucial. You need to outline objectives for the business continuity test to your employees, informing them how you plan to measure its success and failure, so that they get a general idea of their roles and your expectations.

Create a scenario

Create a fake scenario that affects your business - whether it’s setting off fire alarms or announcing another disaster. Employees should act as though the scenario is genuine, and refer to their duties in the business continuity plan, going through it step by step. Monitor the time it takes to get everything under control, from contacting customers to checking business resources and temporary meeting locations.

Evaluation

After the business continuity plan is put to test, gather your employees to discuss the plan’s overall performance. Identify where it needs improvement and encourage the parts that worked best. Make changes to key persons and actions where necessary, to ensure that the continuity plan is working at its best.

Having a business continuity plan is good, but testing it regularly is equally important. Contact us today and see how we can help you cope with unexpected disasters.

Published with permission from TechAdvisory.org. Source.

February 27th, 2015

Happy  Mature Man Using CellphoneWindows Phones may not have the biggest market share in the smartphone industry, but they have a number of useful features for business people. Whether you're seeking the ability to do business presentations, increase productivity or manage devices remotely, Windows Phones have the capability for this and more. So if you’re using a Windows Phone, you can improve business performance by taking advantage of these features.

Data Sense

Nowadays, telecommunication service providers restrict your Internet usage to a few gigabytes of data on a monthly basis. When you’ve exceeded this data limit, your Internet speed goes down drastically, and you might even have to pay extra to maintain speed. Data Sense allows business users to stay productive while on the go by monitoring their data usage. You can set a monthly data limit and Data Sense will help you control background applications and save certain downloads for when you’re connected to a Wi-Fi network. This way, you can save your precious connection speed for when you need it most.

‘Running late’ notification

At important business meetings, you don’t want to be the one seen as unprofessional for turning up late, especially if you haven’t been able to let people know what's happening. But even if you strive to be on time for every appointment, sometimes things are beyond your control. The ‘running late’ notification in the Windows Phone calendar app lets you send a quick message to your colleagues, to alert them to the fact that you’ll be late for a meeting. Simply do this by setting a default message, then choose a meeting in your calendar. The notification feature will pull contact information from your address book and send an email to attendees of your choice. Just make sure you have a good excuse when you do turn up!

Office Remote

This powerful application turns your Windows Phone device into a remote control for Microsoft Word, PowerPoint, and Excel documents. Business presentations are easier with Office Remote, which you can use to jump between PowerPoint slides and control a laser pointer to draw your audience’s attention. You can also use it to store your speech notes, and you can glance down to monitor your presentation time on the screen. Office Remote is simple to implement, requiring only Bluetooth and a small piece of add-in software that allows you to connect your Windows Phone and PC.

TeamViewer

What happens when you’re out of the office, and a client calls to request information stored on your computer? Well, the good news is you don’t need to rush to your desk. With TeamViewer, you can access your PC’s desktop right from your Windows Pphone device, as long as the computer is turned on and running the TeamViewer program. This can save you a lot of time when you’re outside and need to check a file or run a program on the go.

Mobile device management

If your business deals with confidential client information, then deploying Windows Phones to your employees can be risky. Microsoft has come up with Windows Intune, an application to centrally manage and secure your employee’s Windows Phone devices. Windows Intune allows the administrator to manage updates, control which applications can be installed, and protect the devices from viruses and malware.

If you want to integrate Windows Phones into your business, contact us today to get started.

Published with permission from TechAdvisory.org. Source.